The remarkable history of how Johnnie Walker became the world's number one Scotch whisky.How did a small grocery shop in Kilmarnock grow to become the world's most recognised Scotch whisky brand? A Long Stride tells the story of how John Walker and a succession of ingenious and progressive business leaders embraced their Scottish roots to walk confidently on an international stage. By doing things their own way, Johnnie Walker overturned the conventions of late Victorian and Edwardian Britain, survived two world wars, and flourished despite Prohibition and the Great Depression to become the first truly global whisky brand, revolutionising the world of advertising along the way.Author: Nicholas MorganPublisher: Canongate BooksFormat: Hardback, 336 pagesISBN: 9781838852078